Did that button color change actually improve your conversions?
Try KISSmetrics for FREE to get help with running your A/B test and check out our A/B testing documentation. Use this A/B Significance calculator to tell you whether your A/B test is statistically significant. Without this calculator, you can't be confident that the changes you make will improve your conversions.
Step 1: What's the page view and conversion data for each page in the test?
The number of visitors on this page was:
The number of overall conversions was:
Test "B" converted 33% better than Test "A." We are 99% certain that the changes in Test "B" will improve your conversion rate.
Your A/B test is statistically significant!
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